Open Source Explodes Enterprise Procurement
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Open source gives startups an opportunity to shoulder big vendors aside by leveraging the cloud to disrupt traditional relationships, says Martin Casado, a pioneering software-defined networking entrepreneur turned venture capitalist.
“It turns out one of the most difficult things for a startup to do is actually go to market,” said Casado, a general partner at Andreessen Horowitz, in a presentation. “The incumbents have sewn up the go to market space.”
Incumbent vendors have literally decades of relationships with enterprise customers, predating the Internet. These relationships transcend an individual salesperson — a startup can’t disrupt the relationship simply by hiring key salespeople. …
Open source gives startups an opportunity to shoulder big vendors aside by leveraging the cloud to disrupt traditional relationships, says Martin Casado, a pioneering software-defined networking entrepreneur turned venture capitalist. “It turns out one of the most difficult things for a startup to do is actually go to market,” said…
Open source gives startups an opportunity to shoulder big vendors aside by leveraging the cloud to disrupt traditional relationships, says Martin Casado, a pioneering software-defined networking entrepreneur turned venture capitalist. “It turns out one of the most difficult things for a startup to do is actually go to market,” said…